Branding, marketing, and promotion
Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.
Logo and branding guidelines
pageUsing a common languageControlled vocabulary about World IA Day
pageSocial media channelsGlobal engagement and reach of @WorldIADay
pageLocal marketing strategyStrategies on local marketing and promotion to drive excitement and anticipation for your event
pageSocial media guideCollective social media strategy for local events
pageThe WIAD websiteLast updated