WIAD 2024

Branding, marketing, and promotion

Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.
Logo and branding guidelines
Controlled vocabulary about World IA Day
Global engagement and reach of @WorldIADay
Strategies on local marketing and promotion to drive excitement and anticipation for your event
Collective social media strategy for local events