Branding, marketing, and promotion

Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.

Logo and branding guidelines

Controlled vocabulary about World IA Day

Global engagement and reach of @WorldIADay

Strategies on local marketing and promotion to drive excitement and anticipation for your event

Collective social media strategy for local events