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Introduction
Overview
About World IA Day, Inc.
What is a WIAD event?
Driving Principles
Code of Conduct
Privacy Policy
😁
Global Board of Directors
Get Started
Sponsors and finances
Speakers and programming
Picking an event venue for in-person events
Branding, marketing, and promotion
Logo and branding guidelines
2021 Visual Assets
Using a common language
Social media channels
Local marketing strategy
Social media guide
The WIAD website
Audience and the day-of experience
Things to do after the event
WIAD21
WIAD21 Timeline
Event Structure
Online event platform
Code of Conduct on Vito
Resources
Selling Information Architecture
Inclement Weather
Personas
Templates
Event Planning Template
Budgeting Templates and Examples
Name Tags
Social Media Speaker Cards
Speaker Presentation Template
Stickers
Social Media Timelines
Sponsorship Examples
Reports
WIAD19 Final Report
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GitBook
Branding, marketing, and promotion
Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.
Logo and branding guidelines
Using a common language
Controlled vocabulary about World IA Day
Social media channels
Global engagement and reach of @WorldIADay
Local marketing strategy
Strategies on local marketing and promotion to drive excitement and anticipation for your event
Social media guide
Collective social media strategy for local events
The WIAD website
Your location page
Your event page
Keep accessibility in mind
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Logo and branding guidelines
Last modified
2yr ago
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