Companies can help support your celebration by donating a product or service where the value is equal or close to the amount of the sponsorship levels you determine – this is called in-kind sponsorship. For example, providing the venue for your celebration is an in-kind sponsorship because the cost of renting the venue would be waived by the sponsor and the value is likely to equal a sponsorship level. Other examples are giveaways from the sponsor to your attendees, like books or pens.
A financial sponsorship, as the name indicates, is when a company or organization provides money toward your celebration. This is different from in-kind because no product or service is being provided; instead, a monetary donation is being made.