Reach out to sponsors
Finalize your sponsor prospectus and get ready to reach out to your target list. Here are a few suggestions:
  1. 1.
    Be judicious about how many companies you are approaching and keep your team updated. This is important so that you can determine whether you need to make modifications to your strategy and be sure your team knows what is going on with your campaign.
  2. 2.
    Call the sponsor contact and let them know how excited you are about celebrating World IA Day in your location. Mention how their organization could benefit by becoming a sponsor. Ask them about their business goals and tell them you would like to send them the sponsorship prospectus.
  3. 3.
    Write a personal email leveraging the script you created as part of your sponsorship strategy. Ask for feedback about which level interests them the most. Communicate a date that you would like to hear from them (perhaps 1 week, but this is up to you). Consider offering a discount if they make their donation before a specific date.
  4. 4.
    Don’t forget to attach the sponsor prospectus you created for your location.

Sponsorship prospectus (examples)

Get inspired by some of these examples shared by other organizers.
WIAD-LA_Sponsorship_Prospectus-v3.pdf
2MB
PDF
WIAD17 Los Angeles (Presentation)
Postcard Hyderabad 2015.pdf
453KB
PDF
WIAD15 Hyderabad (Postcard)
Sponsor-Email-London.docx
6KB
Binary
WIAD London (Email to sponsor)
Sponsor-Letter-Boston-2016.pdf
277KB
PDF
WIAD16 Boston (One pager)
Sponsorship Levels Zurich 2016.docx
5KB
Binary
WIAD16 Zurich
Sponsor Letter Zurich 2015-2 versions.pdf
80KB
PDF
WIAD15 Zurich (2 versions)
Sponsor Levels Milwaukee 2016.pdf
84KB
PDF
WIAD16 Milwaukee (sponsor levels)
Sponsor Levels San Francisco 2016.png
105KB
Image
WIAD16 San Francisco
Sponsorship Levels Tampa Bay 2015.png
538KB
Image
WIAD15 Tampa Bay
WIAD16 San Francisco
Copy link